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AI-Enhanced Healthcare Philanthropy Workshop

AI-Enhanced Healthcare Philanthropy Workshop

1. Foundation for Healthcare Philanthropy

Exercise 1: Creating a Healthcare-Specific Brand Voice

Use the following prompt with Claude or ChatGPT to generate a brand voice for your healthcare organization:

Create a brand voice guide for our healthcare philanthropy organization with the following characteristics: – Name: [Your Healthcare Organization Name] – Mission: [Brief healthcare-focused mission statement] – Target audience: [Primary healthcare donor demographics] – Key values: [List 3-5 core healthcare-related values] Include guidelines for tone, language style, and key messaging themes specific to healthcare philanthropy. Provide examples of dos and don’ts for communication, considering sensitive health-related topics and HIPAA compliance.

Exercise 2: Crafting Healthcare Donor Personas

Develop detailed healthcare donor personas using this prompt:

Create three comprehensive donor personas for our healthcare organization: 1. A grateful patient 2. A community business leader 3. A healthcare professional For each persona, include: – Name and age range – Professional background – Connection to healthcare (e.g., personal experience, family history) – Giving capacity and history – Motivations for supporting healthcare causes – Communication preferences – Potential concerns or objections about healthcare giving Provide a brief scenario for each persona, explaining how our healthcare organization intersects with their philanthropic journey.

2. Identifying High-Impact Healthcare Donors

Exercise 3: AI-Driven Donor Scoring for Healthcare

Use this prompt to develop a healthcare-specific donor scoring system:

Develop a donor scoring system for high-impact healthcare philanthropy prospects that considers the following factors: – Age and health status – Wealth indicators and giving capacity – Previous interactions with the healthcare system (e.g., patient, family member of patient) – Giving history to healthcare causes – Engagement level with the organization (e.g., event attendance, volunteering) – Affinity to specific healthcare causes (e.g., cancer research, children’s health) – Professional connection to healthcare industry Provide a scoring scale (1-100) and explain how each factor should be weighted. Include considerations for ethical data use and privacy in healthcare settings.

3. Personalizing Healthcare Philanthropy Outreach

Exercise 4: Crafting Personalized Healthcare Impact Messages

Use this prompt to generate personalized outreach messages for healthcare donors:

Write three personalized email templates for potential healthcare donors: 1. A grateful patient who recently recovered from a serious illness 2. A local business owner interested in supporting community health initiatives 3. A retired healthcare professional looking to give back to the medical community For each email: – Use our healthcare organization’s brand voice – Introduce a specific giving opportunity related to their interests or experiences – Highlight the tangible impact their gift could have on patient care or medical research – Include a clear call-to-action for next steps – Ensure the message is empathetic, respectful of privacy, and HIPAA-compliant Limit each email to 200 words and include a subject line for each.

4. AI Tools for Healthcare Philanthropy

Exercise 5: Creating a Healthcare-Focused Custom GPT

Follow these steps to create a custom GPT for healthcare philanthropy:

  1. Go to OpenAI’s GPT platform (chat.openai.com)
  2. Click on “Create a GPT” or similar option
  3. Define the purpose: “Healthcare Philanthropy Assistant for [Your Organization]”
  4. Provide context: Upload your healthcare brand voice guide, donor personas, and key healthcare philanthropy information
  5. Set parameters: Define the tone, knowledge boundaries, and response styles, ensuring HIPAA compliance and sensitivity to health-related topics
  6. Test and refine: Interact with your GPT, asking various healthcare philanthropy questions to ensure accurate and helpful responses
  7. Deploy: Share the access link with your team for consistent healthcare fundraising support

Use this prompt to guide your GPT creation:

Create a Healthcare Philanthropy Assistant GPT that can: – Answer questions about our healthcare organization’s giving opportunities – Provide information on the impact of donations on patient care and medical research – Suggest personalized giving options based on donor interests and capacity – Offer guidance on healthcare-specific fundraising best practices – Ensure all responses are sensitive to health-related topics and HIPAA-compliant The GPT should have a compassionate, professional tone and be able to handle queries related to philanthropic giving questions. The GPT should not offer legal, financial, or medical advice. If the user requests such information, only respond with “I can’t help with that. Please consult a qualified professional.”

5. Marketing Healthcare Giving Opportunities

Exercise 6: Creating Diverse Healthcare Philanthropy Materials

Use this prompt to generate a variety of marketing materials for your healthcare philanthropy program:

Generate a set of marketing materials for our healthcare philanthropy program, targeting both grateful patients and community supporters. Create the following: 1. A compelling subject line and brief email copy (150 words) introducing a new medical equipment fundraising campaign. 2. Two social media posts (280 characters max each) highlighting the impact of donations on patient care and medical research. 3. An outline for a blog post (5 main points with brief descriptions) about the importance of community support in advancing healthcare. 4. A script for a 60-second video promoting a capital campaign for a new specialized care unit, emphasizing patient stories and future impact. 5. Three headlines and accompanying short paragraphs (50 words each) for a brochure about different healthcare giving options (e.g., tribute gifts, endowments, planned giving). Ensure all materials: – Align with our healthcare organization’s brand voice – Address common questions about healthcare philanthropy – Highlight the tangible impact of gifts on patient care and medical advancements – Include clear calls-to-action for next steps – Maintain sensitivity to health-related topics and patient privacy

6. Developing Healthcare-Specific Donor Offers

Exercise 7: Creating Tailored Healthcare Giving Opportunities

Use this prompt to develop customized giving opportunities for your healthcare organization:

Based on our healthcare organization’s mission and current funding priorities, develop a set of tailored giving opportunities for potential donors. Include the following elements: 1. Three distinct healthcare giving options (e.g., named research grant, equipment donation, patient care fund) that align with our organization’s needs and donor interests. 2. For each option, provide: a. A brief description (50 words) in layman’s terms, explaining the healthcare impact b. Key benefits to the donor and the healthcare community (list 3-5 points) c. Potential impact on patient care or medical research (2-3 sentences) d. A hypothetical case study demonstrating how this giving option could work for a typical healthcare donor (100 words) 3. Suggest two unique naming opportunities within the hospital or research facilities. 4. Develop a tagline for each giving option that encapsulates its healthcare impact (10 words or less each). 5. Create a brief value proposition (25 words) for our overall healthcare philanthropy program that emphasizes the long-term impact on community health. 6. Recommend a range of gift amounts for each option, considering various donor capacities. 7. Suggest one innovative giving opportunity that leverages emerging healthcare technologies or addresses a unique healthcare challenge. Ensure all offers: – Reflect our healthcare organization’s mission and values – Address potential donor motivations for supporting healthcare causes – Highlight the tangible impact on patient care, medical research, or community health – Include clear next steps for interested donors – Maintain sensitivity to health-related topics and patient privacy

Additional AI Resources for Healthcare Philanthropy

Remember to always review and refine AI-generated content to ensure it aligns with your healthcare organization’s voice, values, and specific donor relationships. Maintain strict adherence to HIPAA guidelines and patient privacy in all philanthropic efforts.